Meet The Founder

Biviana “Bivi” Franco is the designer, artist, founder, philanthropist, creative mind, and driving force behind Beautiful by Bivi and Feel Beautiful Today – a 501(c)(3) based in Atlanta, GA. Her insatiable passion for art and design began very early in life and expanded with her thirst for learning. She spent her childhood and teen years in Colombia, South America and relocated to Atlanta in the 90s after marrying the love of her life.

Upon her move, Bivi decided to pursue her passion in art and design and graduated top in her class – magna cum laude – with a degree in Fashion Design from AIU. She then added to her resume by training for several years in classical art and drawing as well as photography, and illustration. She also received several certifications in Arts in Health.

Shortly afterwards, Bivi began a successful career as an artist selling and exhibiting her works at several galleries in Atlanta. Many of her paintings are now part of major collections around the world. During that time she had two beautiful boys who motivated her to begin opening the wonderful world of art to children as an Artist in Residence for elementary and middle schools in Cobb County, GA. In her spare time, she designed the Art Ed program for Summit Hill Elementary. That program went on to win first place in Fulton County as the “Best New Curriculum Enrichment Program”. She also founded Creations Art Studio and the “On the Go Studio” which provided art programs to numerous students in Cobb County.

Around the same time, she began to explore how art could help patients in hospitals to improve their quality of life. Then in 2010, cancer knocked on the doors of two friends and took the life of her aunt; and, in an instant, transformed her passion for art into a calling. Bivi decided that she could use art to provide love, hope, and encouragement to cancer patients. That realization led to founding her nonprofit organization – Feel Beautiful Today (FBT). She left the sale of art behind to dedicate her efforts towards improving the quality of life for cancer patients through the use of art in clinical settings. Since its inception, FBT has provided arts in health programs – free of charge – to more than 11,000 oncology patients at 13 cancer centers in GA.

Then in 2019, Bivi went back to her roots as a fashion designer, as an additional fundraising vehicle for FBT, and began designing and selling her limited edition jewelry under the Beautiful By Bivi brand. Her passion for expressing beauty through art as well as her focus on quality – in her designs and materials – has catapulted her jewelry into one of the most sought-after brands in the market. She refers to it as Jewelry With a Purpose and that focus on giving back is the force behind her brand’s growth. 

Bivi strongly believes that art is an amazing instrument for connecting people, and cultures. It is also a great platform to encourage, express, and inspire. 

Artist Statement: 

I believe there is a God. I believe there is a heaven. I believe that we all have a purpose on this earth. I just want to be able to serve this world and make a difference using those gifts that God has giving me to help inspire others to discover beauty in the world around us as well as each other.